While beauty celebrates inclusion in its messaging, its packaging continues to discriminate by design. The gap between beauty's messaging and its accessibility is where we build bridges.
When we design with disability in mind, we create solutions that are simply better for everyone—the Curb Cut Effect. Wheelchair curb cuts also benefit parents with strollers and travelers with luggage—accessible beauty products provide a better experience for all. The truth is, we will all need accommodations at some point in our lives. The world we're building today, is the one we'll all live in tomorrow. Join us in making tomorrow easier.
About Us
Meet Our Founder
Lily Njoroge
Founder + Chief Inclusion Officer
As a product developer and beauty industry veteran, I know exactly how the system excludes disabled people, because I live it daily.
My frustration from struggling to use beauty products I love, plus the years of empty accessibility promises from beauty brands, became my catalyst to streamline the process for brands. My mission is to make beauty accessible with disabled people, not just for them.